The most powerful network marketing secret I have learned and now use in my marketing has to do with the unconscious human mind. So what does the unconscious have to do with marketing? A LOT!

There are 12 undeniable human needs that every human desires to have filled. If you can fill 1 or more of these needs during a conversation with a customer or a prospect or in your written copy (copy writing) ie. sales letters, emails, social media posts, you are quite easily able to persuade them to take the action that you want them to. Whether it be to buy your products or join your  business.  People will do almost anything for someone who can fill one (or more) of these needs.

I discovered this mind blowing knowledge from my now good friend Brian Fanale. I decided after making no money in this industry to stop marketing like an amateur and invest in myself and my skill sets and learn to market like a pro. I was determined to be in the 5% or marketers that actually made money. I knew the most important skills to acquire were to know what to say to people and how to write convincing copy. So, I invested in the course that Brian, who is a master copywriter created. That course is  Copywriting Mastery. How could I not? Knowing what to say and knowing how to write dangerously persuasive copy can absolutely determine your success.This course teaches you how to tap into the mind of your prospects and persuade them to make the decision that you want them to. To buy from you or join you in your business. I can honestly say this is the best course I have EVER invested in.  After taking this Dangerously Persuasive Copywriting Mastery course and applying it, my results skyrocketed.

Over the next 12 days I will share each and every undeniable human need with you.

Today I share the undeniable human need #7 ~ Give Them A Sense Of Hope


Hope is one of the strongest human needs. It is also one of the strongest motivators. Give someone a sense of hope at a time when things aren’t doing so great and they will follow you to the end of the earth.  You will also be fulfilling a very deep need.

Giving a sense of hope is something we as humans tend to do naturally. When someone we know is having a bad time most people’s natural reaction is to tell them things WILL get better.


Show your prospect you can relate to where they are. Tell your story. Share how what you have to offer has helped you. Find their pain, give them a sense of hope and then ease their pain with offering your products or business opportunity.Show them how what you are offering can help them and change their life for the better.  If you can tie a sense of hope to you, your products or your biz opp you will make money and help them at the same time.

Use feel, felt, found when talking to prospects.

“I feel your pain, I felt the same way, and what I found was………”

Fulfilling your prospects deep need to feel a sense of hope will go a very long way to getting you a yes and you will make a loyal friend as well.

To learn the other undeniable human needs/mind hacks  click here



About the Author Erin Birch

I help women build successful businesses all online from anywhere in the world. I also help women master their psychology so they can make the second half of their life absolutely ROCK!

I created this space because I wanted to give you the exact blueprint, tips, and strategies that have helped me create financial freedom for my family and ultimately gave me my life back. If you are ready to make some changes in your life, and ready to build your dream business that would allow you to LIVE the way YOU want…

YOU my friend are in the right place.

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