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Mindset

The Undeniable Human Need #11~ Offer a Scapegoat

By  Erin Birch

This post contains some affiliate links for your convenience (which means if you make a purchase after clicking a link I will earn a small commission but it won’t cost you a penny more)! Read my full disclosure policy.

The most powerful network marketing secret I have learned and now use in my marketing has to do with the unconscious human mind. So what does the unconscious have to do with marketing? A LOT!

There are 12 undeniable human needs that every human desires to have filled. If you can fulfill 1 or more of these needs during a conversation with a customer or a prospect or in your written copy (copy writing) ie. sales letters, emails, social media posts, you are quite easily able to persuade them to take the action that you want them to. Whether it be to buy your products or join your  business.  People will do almost anything for someone who can fill one (or more) of these needs.

I discovered this mind blowing knowledge from my now good friend Brian Fanale. I decided after making no money in this industry to stop marketing like an amateur and invest in myself and my skill sets and learn to market like a pro. I was determined to be in the 5% or marketers that actually made money. I knew the most important skills to acquire were to know what to say to people and how to write convincing copy. So, I invested in the course that Brian, who is a master copywriter created. That course is  Copywriting Mastery. How could I not? Knowing what to say and knowing how to write dangerously persuasive copy can absolutely determine your success.This course teaches you how to tap into the mind of your prospects and persuade them to make the decision that you want them to. To buy from you or join you in your business. I can honestly say this is the best course I have EVER invested in.  After taking this Dangerously Persuasive Copywriting Mastery course and applying it, my results skyrocketed.

Over the next 12 days I will share each and every undeniable human need with you.

Today I share the undeniable human need #11~ Offer A Scapegoat

Ok. So this need is my least favorite. It is a very powerful one so please be very careful with it and use it only for good.  This one in the wrong hands can be and has throughout history been used for pure evil. Giving people a scapegoat or a common enemy will bind them together and they will follow like sheep.

So on a lighter note, people do not like to take responsibility. People DO NOT want to feel that something is their fault. People will do anything for someone who offers a scapegoat for their problems. Someone who takes the  responsibility off of them and puts it on someone, something, “the system” or “the organization”, something other than them.cap

Example how you can use this need~ “It’s not your fault you have gained weight, you just have not been given the right eating plan.”

Please do not go and put blame on a particular person, group, company or organization that does not deserve it. Because that would just be wrong. Show some class and use this one only to do good. I know you will though!

To learn the other undeniable human needs click here

 

 

Erin Birch


I help women over 40 build successful businesses all online from anywhere in the world. I also help women master their psychology so they can make the second half of their life absolutely ROCK!

I created this space because I wanted to give you the exact blueprint, tips, and strategies that have helped me create financial freedom for my family and ultimately gave me my life back. If you are ready to make some changes in your life, and ready to build your dream business that would allow you to LIVE the way YOU want…

YOU my friend are in the right place.

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