The most powerful marketing secret I have learned and now use in my marketing has to do with the unconscious human mind. So what does the unconscious have to do with marketing? A LOT!

There are 12 human needs that every human desires to have filled. If you can fill 1 or more of these needs during a conversation with a customer or a prospect or in your written copy (copy writing) ie. sales letters, emails, social media posts, you are quite easily able to persuade them to take the action that you want them to. Whether it be to buy your products or join your business.  People will do almost anything for someone who can fill one (or more) of these needs.

I discovered this mind blowing knowledge from my now good friend Brian Fanale. I decided after making no money in this industry to stop marketing like an amateur and invest in myself and my skill sets and learn to market like a pro. I was determined to be in the 5% or marketers that actually made money. I knew the most important skills to acquire were to know what to say to people and how to write convincing copy. So, I invested in the course that Brian, who is a master copywriter created. That course is  Copywriting Mastery. How could I not? Knowing what to say and knowing how to write dangerously persuasive copy can absolutely determine your success.This course teaches you how to tap into the mind of your prospects and persuade them to make the decision that you want them to. To buy from you or join you in your business. I can honestly say this is the best course I have EVER invested in.  After taking this Dangerously Persuasive Copywriting Mastery course and applying it my results skyrocketed.

Over the next 12 days I will share each and every need with you.

Today I share the undeniable human need #2 ~ Encourage their Dreams.


Get your prospect to daydream and imagine limitless possibilities and they will buy your product or join your biz opp. Tie those dreams to YOU and your product and you will also gain a very loyal fan. Those who have had their dreams, like starting their own business in network marketing, laughed at or spurned, will gravitate to someone who encourages their dreams.


When you converse with your prospect or when they read your copy get them to:

~ “Imagine being able to spend more time with family and friends”.

~ “Imagine never having to worry about money again”.

~ Imagine only having to work a few hours a day, on your laptop, from anywhere in the world”.woman

If it is product you want them to buy

~ Imagine having clear, beautiful skin”.

~ Imagine losing weight, getting healthy and having more energy to do the things you love”.


Paint a picture in your prospects minds eye of their perfect life! Get them to think BIG!

To learn the other undeniable human needs click here





About the Author Erin Birch

I help women build successful businesses all online from anywhere in the world. I also help women master their psychology so they can make the second half of their life absolutely ROCK!

I created this space because I wanted to give you the exact blueprint, tips, and strategies that have helped me create financial freedom for my family and ultimately gave me my life back. If you are ready to make some changes in your life, and ready to build your dream business that would allow you to LIVE the way YOU want…

YOU my friend are in the right place.

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