The most powerful marketing secret I have learned and now use in my marketing has to do with the unconscious human mind. So what does the unconscious have to do with marketing? A LOT!
There are 12 human needs that every human desires to have filled. If you can fill 1 or more of these needs during a conversation with a customer or a prospect or in your written copy (copy writing) ie. sales letters, emails, social media posts, you are quite easily able to persuade them to take the action that you want them to. Whether it be to buy your products or join your business. People will do almost anything for someone who can fill one (or more) of these needs.
I discovered this mind blowing knowledge from my now good friend Brian Fanale. I decided after making no money in this industry to stop marketing like an amateur and invest in myself and my skill sets and learn to market like a pro. I was determined to be in the 5% or marketers that actually made money. I knew the most important skills to acquire were to know what to say to people and how to write convincing copy. So, I invested in the course that Brian, who is a master copywriter created. That course is Copywriting Mastery. How could I not? Knowing what to say and knowing how to write dangerously persuasive copy can absolutely determine your success.This course teaches you how to tap into the mind of your prospects and persuade them to make the decision that you want them to. To buy from you or join you in your business. I can honestly say this is the best course I have EVER invested in. After taking this Dangerously Persuasive Copywriting Mastery course and applying, it my results skyrocketed.
Over the next 12 days I will share each and every need with you.
Today I will share The Secret Human Need #1 – People will do ANYTHING for someone who eases their pain.
Pain and pleasure control every decision that a person makes. But we focus 10x more on pain than pleasure. Humans will do more to avoid pain that to seek pleasure. Ease a person’s pain, they will do what you want them to. Find your target market’s biggest problem and present the solution. Either your product or your biz opp.
For example~ if you are in skin care “Never again feel like everyone is staring at your acne”.
If you are in health and wellness ” Get in the best health of your life so you never miss out on play time with your grandchildren again”.
Know your target markets pain and ease it with your solution and they will love you for it!
Great blog today. Look forward to the next few days from you!
Thanks Kerrie! I look forward to sharing more of this powerful information. Cheers!
Point on. Looking forward to reading the follow ups in quick succession!
Fabulous Karen! Very powerful when you combine psychology with marketing.
WOW!!! Thanks Erin!