Attraction marketing is the act of ATTRACTING interested buyers and prospects TO YOU instead of YOU doing the chasing and pitching.
It works incredibly well and is just a much more pleasant way to market. Hassling friends and family just feels gross.
So, how do you attract interest buyers and prospects to you? It’s simply really. The secret is Branding YOU and not your company, positioning yourself as leader adding value to the market place. People buy from and join people, not companies. People also want to join leaders, someone they feel confident can guide them and help them grow a good strong business. It is just human nature to follow a leader. You also need to supply so much value to your target market that they WANT to buy from and join YOU in your business. You give your target market what they want and you will begin to build a loyal following of customers and prospects. When you help them, they see you as the leader that you are and they will follow.
Next you need to be very clear on who your target market is and what they want. What they want to know and learn about. Figure out their biggest problems and solve them. You help them solve their problems and they will love you for it! In doing so you build rapport, trust and credibility and in turn when they are ready to make a buying decision or are ready for a biz opp YOU are the person they will buy from or join in business.
Don’t think you have value? Oh but you do! If you are investing in yourself and your skill sets, you have value to share. When you learn something, you share it. For example if you are in health and wellness you share health tips, recipes, what this particular target market wants to know. If your target market already has a business you can share marketing tips and trainings. The secret to a never ending supply of valuable content is to never stop investing in yourself and never stop learning.
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